If you want to buy a ticket to a live event, where do you go? Ticketmaster is one of the most recognisable names for buying tickets online and operates all over the world. They were early adopters of embedded finance and are a great example of how a company outside financial services is using payments innovation to their advantage.

Today Iana is joined at the shuffleboard table by Director of Payments Tin Cheung. Tin previously worked in the financial sector, holding senior roles at PayPal, Braintree and Airwallex, before moving into a more commercial environment. This puts him in the perfect position to describe how that transition can work most effectively.

“It’s about looking within. It’s determining what you really want to achieve with an embedded finance provider.”

Tin Cheung, Director of Payments at Ticketmaster

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